The campaign was a light-hearted and heartwarming attempt to juxtapose different schools of thought when it comes to studying. The parents come with their preset notions and belief systems whereas the kids of today follow a more contemporary approach to learning. An approach that not only makes learning fun but also makes them better learners for life. The films show the kids addressing the parents' concerns and apprehensions when it comes to studying in a witty and charming manner.
