Jaanch Bachaaye Jaan with ACTGrants

While fear grew around the Covid-19 pandemic, another fear also surfaced -- testing. As efforts were ramped up to increase testing, the spread of misinformation and fear led to a large portion of the population actively avoiding the process. Across the country, to require testing for the virus was seen as a death sentence, and anyone who had been tested was ostracised regardless of the result. Spring partnered with ACTGrants to create Jaanch Bachaaye Jaan (Testing Saves Lives), to help destigmatise Covid-19 testing and encourage those with symptoms to reach out for medical advice. The campaign saw various celebrities step forward to share their support pro-bono, including Rahul Dravid, Saif Ali Khan, Kunal Kapoor, and Hrithik Roshan.