Muscle Blaze presents #NaamHaiZiddi

Muscle Blaze’s #NaamHaiZiddi celebrates India’s most Ziddi athlete’s through an authentic and engaging storytelling experience. The campaign showcased real stories of athletes for whom ‘Zidd’ is more than just an attitude, it’s a way of life.


MuscleBlaze | Naam Hai Ziddi | Recognising the Real Ziddis
MuscleBlaze | Naam Hai Ziddi | More stories of Real Zidd

Share a Ziddi Story

Crowdsourcing stories of real Zidd from an engaged and passionate community.

#NaamHaiZiddi Poster Generator

Creating a personalised Ziddi experience for consumers through a technology enabled poster generator on