Things We Do

1mg A brand refresh for India’s
leading online healthcare company.

Bringing Care to Health

1mg started as a healthcare information destination, designed to democratise healthcare in India. Over time, the company evolved and added services such e-pharmacy, e-diagnostics, and online doctor consultations to their offering. As the category grew and new brands entered the market, 1mg needed to break through the clutter and create a brand that could encompass multiple product offerings. Spring partnered with the 1mg team to rethink the brand purpose, and craft a new identity & consumer proposition.

Democratise HealthcareA clear, unique positioning for 1mg that stems from the founder’s vision of ‘democratising healthcare’.


Creating a unique, scalable identity system that would impact every interaction in the consumer journey.

Approachable.The hand drawn illustrations and warm colour palette inspire approachability in an otherwise matter-of-fact industry.

Bringing care to health

Triangulating the founder vision, product promise and consumer need to arrive at the brand core of ‘empowerment’.

Other Work