1mg A brand refresh for India’s
leading online healthcare company.
Bringing Care to Health
1mg started as a healthcare information destination, designed to democratise healthcare in India. Over time, the company evolved and added services such e-pharmacy, e-diagnostics, and online doctor consultations to their offering. As the category grew and new brands entered the market, 1mg needed to break through the clutter and create a brand that could encompass multiple product offerings. Spring partnered with the 1mg team to rethink the brand purpose, and craft a new identity & consumer proposition.
Democratise HealthcareA clear, unique positioning for 1mg that stems from the founder’s vision of ‘democratising healthcare’.
Engaging.
Empathetic.
Empowering.
Creating a unique, scalable identity system that would impact every interaction in the consumer journey.
Warm.
Authentic.
Approachable.The hand drawn illustrations and warm colour palette inspire approachability in an otherwise matter-of-fact industry.
Bringing care to health
Triangulating the founder vision, product promise and consumer need to arrive at the brand core of ‘empowerment’.
Other Work
