Democratise HealthcareA clear, unique positioning for 1mg that stems from the founder’s vision of ‘democratising healthcare’.
Creating a unique, scalable identity system that would impact every interaction in the consumer journey.
Approachable.The hand drawn illustrations and warm colour palette inspire approachability in an otherwise matter-of-fact industry.
Bringing care to health
Triangulating the founder vision, product promise and consumer need to arrive at the brand core of ‘empowerment’.