The legacy players in the mattress space focussed on just price and comfort. We wanted Wakefit to be perceived as a Sleep Solutions company. We wanted people to bring back sleep into their consciousness and conversations. The campaign attempts to do that, and the identity and the design world starkly captures the boldness of our stance.
The early learning space was the obvious next frontier Byju's had set eyes upon. And we partnered with them to launch Disney Byju's Early Learn. The app is well poised to change the face of early education in the country, and we take great pride in giving it a face; right from the brand identity to its launch campaign.
Spring launched the Byju's App campaign tailored specifically for the Kerala and Andhra Pradesh markets with Mohanlal and Mahesh Babu, to further its imprint, influence and brand love across India.
We launched MuscleBlaze’s #NaamHaiZiddi campaign in February 2019. The campaign is a celebration of the most Ziddi athletes across India and is another step in MuscleBlaze’s journey to establish themselves as the most Ziddi sports nutrition brand in the country. The campaign features real world inspirational stories of athletes for whom Zidd forms the core of their identity.
We worked with CARS24 to conceptualise and create their new brand identity. Being the market leader in the ‘pre-owned’ car sales category, the need of the business was to build a brand image that connected with consumers at an emotional level. The focus of the work on CARS24 was therefore to create a world for the brand that helped create a deeper relationship with the consumer in a category that is largely transactional.