A curated marketing setup designed to help startups grow into brands
Purpose Driven
Digitally enabled
A distinctive narrative
Across every touch point
Consumer listening & insights
Knowing your consumer is pivotal to building a great brand and business. We invest a lot of our time, effort and experience in understanding the consumer in every category. Equipped with a team of ethnographers, research specialists and brand strategists, we help our portfolio companies get closer to their consumer & provide a steady stream of actionable insights that helps elevate the brand experience.
Marketing strategy
We believe that consumer startups face one of two challenges - 1) Business leads brand or 2) Brand leads business. Both these challenges lead to inefficiency in capital on marketing deployment as the business scales. Our team of brand strategists & marketing managers work closely with our portfolio companies to help arrive at key marketing interventions that would help align brand & business growth.
Brand design
People don’t follow businesses, people follow people. We believe that brand gives an identity to the business. A brand makes the business more human. In a more transparent, digital world, your brand tells the consumer who you are and what they can expect. Our team of designers, art directors, UX / UI specialists, VM and packaging experts helps D2C brands design their identity and bring it into every aspect of the consumer journey.
Storytelling
Building a brand in a cluttered, complex ecosystem requires consistent storytelling. Our team of copywriters, content creators and in-house influencers help businesses articulate their brand narrative, build a communication playbook, develop product storytelling and create content for advertising and consumption.
