We met with the Atomberg team in 2022 and were immediately struck by their committment to constantly challenge the status quo of the everyday. Atomberg is the business of bringing innovation to legacy, commodity categories such as fans, mixers and locks. A culture of curiosity combined with innovation & design has made Atomberg one of India's more aspirational products in the home appliance category. We are looking forward to partnering Atomberg in their mission to become one of India's most desirable & aspirational brands.

Chaitanya and Ankit have tremendous product love and passion – just hear them talk about the world of sleep. This love shines through in their meticulously crafted mattresses, their desire to constantly innovate and experiment, their unwillingness to be satisfied with their products. We see a big opportunity – disrupt a ‘sleepy’, lazy category and help brand Wakefit in their cause to build a sleep solutions company that surprises and delights their consumers.

Dhan - is a lightning fast app that provides precision to the second - just what a trader needs. Oh and also, unique strategies for a long term investor. A traders app and an investor's ally, Dhan boasts of an array of trading-friendly features like trading directly from the charts, pledging of shares, after-market orders and more. At Spring, we're working with this super team to carve out their positoning, build their proposition and go-to-market with a marketing strategy to remember.

Mr Butler, a legacy brand from Kerala that found its way into a few of our homes by manufacturing India’s first and only soda makers for consumers and SMBs. The brand revolutionised the home soda-making market by offering a simple, eco-friendly way to carbonate water and beverages. Spring has partnered Mr. Butler in their ambition to scale beyond soda makers and explore new growth levers for the modern day consumer. We have partnered with the team to help them identify, conceptualise, develop and grow a new category and take Mr Butler from a locally loved business to the rest of India.

When we first interacted with Abhishek Ganguly to discuss his vision for Agilitas, his energy was infectious. It’s always a fantastic experience to meet a founder who has both a horizon-shattering vision and the drive to actualise it. Founded with the singular but massive objective of transforming the sportswear category in India, Agilitas is infusing itself into every aspect of the process and experience -- from robust R&D to drive innovation, cutting-edge design expertise to shatter through clutter, and state-of-the-art manufacturing capabilities to ensure the products match the promise. As Agilitas prepares to launch the next generation of iconic sports brands, Spring will be working with Abhishek and his team to develop brand & launch strategies rooted in deep understanding of consumer & culture. We’re excited to team up with them to reinvent how India interacts with the world of sport.

A brand that's bringing care back to health. In a country where healthcare is a luxury to many, the brand's mission is to democratise healthcare by making it understandable, accessible and affordable. As their strategic marketing partner, Spring is helping futher the brand's purpose of bringing care back to health across the business verticals of diagnostics, pharmacy and the omni-channel play.

As Asia's largest home-services provider, Urban Company (formerly Urban Clap) has made its way into most of our homes. From appliance servicing to salon treatments, the brand is now synonymous with reliable expert at-home services. As their marketing partner, Spring is excited to work with this stellar team to further elevate their brand.

Do you know the full potential of plant-based nutrition? Well, Plix does. They are building a holistic nutrition brand powered by relentlessly clean ingredients and backed by cutting-edge nutritional science. At Spring, we are helping them redesigning the brand personality, communication, visual language and packaging.

'India has a protein problem' - A leading protein nutrition brand from India, MuscleBlaze was focused on making a protein that is tailor-made for India. Spring partnered MuscleBlaze to launch the brand campaign across key marketing and sales touchpoints.

Not our typical partner, but Levi's has a special place in the Spring journey. From launching their Performance Collection across Asia to co-creating their iconic 'When you take a step, we all move' campaign featuring Deepika Padukone, Spring has found a great fit with Levi's. We will be partnering with Levi's over the next couple of years to launch some of their new product collaborations. Watch this space for more!

It's a storytelling match made in heaven. For the biggest FMCG player in the world, brand storytelling is of utmost importance and we at Spring, love every opportunity to tell a good story. Over the years, Spring has partnered with several Unilever brands to craft the brand story from ideation to execution.

… we’ll have Nicotex to thank. Over the past few years, the brand has created multiple products and initiatives designed to help smokers in their journey to quit. They work tirelessly to offer support to those on this admittedly challenging path, and we at Spring are passionate about helping them make a difference.

One of India's finest brands from the house of Tata, Zoya is set to define the course of luxury jewellery to the next level. Zoya is and for every woman. With it's intricate and contemporary design, tribute to Indian heritage; the brand is a representation of real, relatable, unapologetic and authentic women. Carving out a niche for themselves, Zoya is set to make luxury jewellery special, an obsession and timeless. Spring and Zoya are on a journey to define the codes of luxury for the brand and launch its collections that are true to the brand's belief.

A brand so obsessed with eggs, that they've made it their mission to supply the best ones. Built with a vision to preserve the natural goodness & nutritional value of eggs, Eggoz ensures the quality is maintained throughout the process: from hen to shelf. We at Spring are their brand partners in making Eggoz the Amul of eggs, and making the brand synonymous with best eggs.

There are certain causes that we at Spring feel deeply about -- mental health is high on that list. We were thrilled at the opportunity to partner with Deepika Padukone on The Live Love Laugh Foundation, to create a new brand world for the organisation and its communications. Amidst the environment of growing mental health challenges, Deepika, Anisha, and the TLLLF team wanted to turn the spotlight on the SAD trifecta of mental illnesses -- Stress, Anxiety, and Depression. The Foundation's vision of destigmatising mental illness by encouraging more conversations around the subject was translated into a new logo and visual design for Live Love Laugh, reflecting the warmth and support that the Foundation provides. Amongst the few select pro bono projects we undertake, this remains one that we hold dear.

The world where simulated learning meets stock markets. StockGro is a social investment platform that allows users to engage in virtual trading and investment competitions. It provides a highly engaging environment where individuals can practice trading stocks without real financial risk, and communicate with a community. Spring has partnered StockGro to give a truly unique product, a unified consumer voice.

How often do you meet doodhwallahs who graduated from IIM? Chakri and Nitin proudly refer to themselves as just that. Driven by the passion to bring pure and fresh milk straight from farms to homes, Country Delight has earned a loyal consumer base off the most valuable asset there is: trust. As the brand evolves and grows, we’re truly “delight”-ed to be a partner on the journey.

A contemporary wellness and skincare brand co-founded by Deepika Padukone. The brand embodies Deepika’s holistic approach to beauty, combining modern science with traditional practices. Spring partnered 82E and Deepika Padukone to launch the brand. From the brand identity to the launch campaign, Spring worked closely with the team to bring alive the ethos of the brand.

Bounce is launching a first-of-its-kind, smart mobility in the country, their first electric scooter called Bounce Infinity. This is redefining how we commute especially with its advanced equiment and intelligent features. Given its battery swapping mechanism, in 10 seconds, you can go from 0% to 100% battery. Spring is partnering with them and owning the end-to-end launch campaign, building brand world, communication, visual language and brand personality.

As a team that loves its coffee, this brand piqued our curiosity right away. A caffeine-based personal care brand — who would have thought! Until we met and heard the passion, commitment, and the innovation story from Tarun and his partners. mCaffeine partnered with Spring in 2021, and we’re all charged up to build a narrative about the fresh new superfood in personal care — caffeine.

Byju is our inspiration. And an inspiration for so many others – his team who share his strong belief and passion, his partners and investors who have benefited from the company’s incredible growth curve. We are thrilled to be his brand partners in an amazing journey – to change the way children learn all over the world. BYJU'S vision of transforming learning and helping children learn the right way – by falling in love with learning – has created what is soon becoming the most respected learning brand in the world. And in his own words – ‘We have just begun.’

A luxury brand from the house of Titan - Nebula is a confluence of fine Indian craftsmanship and modern design sensibilities. With over 40 years of watchmaking experience and the intricacy of 18k Gold, Nebula crafts timepieces that don't just tell the time, but tell of the time. Spring partnered with this legacy brand to bring this story alive and build the world of Nebula.

High-quality produce requires nurturing right from the roots -- a skill that the team at Deep Rooted has crafted and honed. Founders Avinash, Guru, Arvind and Santosh built a farm-to-consumer brand of fruits & vegetables raised with soil, sunshine & science. Combining the age-old know-how of regional farmers with the latest in agricultural science, the brand delivers on its promise of high-quality zero-contamination produce that reaches the consumer with care. We at Spring helped craft the brand identity and communication strategy for Deep Rooted.

Literally, the go-to meal for a good day, a bad day, a match day, a birthday or a party-day. Pizza people are obsessed with getting their pizzas right, from the consistent base to the tangy tomato sauce to the adequate amount of melting cheese and ofcourse, the right toppings. The Pizza People live to eat their pizza. Spring led the end-to-end launch of the brand, be it designing the brand and its outlets, planning out the go-to-market-strategy and finally, laucnhing the brand to the world. We really get the pizza people!

Rebel foods has been a category leader in the food-tech space for many years. While we have known and admired Rebel Foods for many years, we finally partnered them in 2021 to help scale brand Behrouz. Behrouz biryani is the flagship brand in the Behrouz family and has been loved by consumers for many years. With India going through a culnirary revolution and with the emergence of multiple new-age and legacy local brands, Behrouz is looking to redefine the consumer experience and connect with biryani lovers across pallets and regions.