There are founders who are determined to make a dent in the universe. And then there are founders who seek to re-make the universe to accommodate their vision.

Abhishek Ganguly is definitely the latter :-)

We are super excited at Spring Marketing Capital to invest in Agilitas and work closely with Abhishek Ganguly, Atul Bajaj, and Amit Prabhu to power their soaring ambitions and help build the next generation of global sports brands from India.

There are several things we admire in Agilitas - not taking status quo as a given, refusing to plow beaten paths, aspiring to build Indian Global brands and assembling world class talent inside and outside the company, Abhishek and his co-founders are marching to a different beat of ambition.

Agilitas caters to the new-gen Indian consumer that is tired of legacy brands, bored of status quo, deprived of product choices - winning their hearts requires the extreme combination of ambition and agility that Agilitas brings to the field. We are not just excited to be a part of this journey but keen to learn and evolve our own marketing game. Agilitas is an opportunity that excited both sides of our fund: investment team as well as the brand team; we cant wait to see and share what the company is soon to unleash.

Watch this space to see how this story unfolds.