We’re excited to announce our newest investment from Early Spring, in Hoop - a new-age recovery and relief brand, founded by the stellar husband-wife duo Twinkle Uppal and Saharsh Agarwal

We live and work in a world that inherently has more movement, more activity, more work and therefore, more stress on the body - and with this additional stress, paying attention to recovery becomes all the more important.

That’s the genesis of Hoop - a cool, new-age brand with a range of pain relief and sleep products for rest, relaxation and recovery. With its range of products like the Magnesium Body Lotion, Epsom Salt Body Wash, Pain Roll On, Pain Patches etc, the brand is taking on sleepy, legacy incumbents, and has already seen early consumer love!  

Hoop is one of the most exciting brands we have met recently. We believe that new-age problems require new-age solutions and that's what Hoop offers - a range of products designed to tackle lifestyle challenges of today's generation. The brand sells on its own website, amazon and QuickCommerce.

To kick off this partnership in true skin-in-the-game style, our founder Arun Iyer joined the Hoop founders Twinkle and Saharsh on-court for a fun game of badminton. Catch a glimpse of the game and hear from our newet founders, in the video below.  Who won this game? Well, at Spring, we believe that when founders win, we all win :)