We’re excited to announce our latest investment from Early Spring, in the kids’ nutrition brand Troovy - a brand that caters to a new generation of health-conscious parents who are increasingly aware and concerned about the nutritional needs of their children.

Founders Mansi Baranwal and Aditya Mukherjee are building a fantastic range of clean nutrition products that our children need and deserve. And making sure that the products are super tasty so kids are asking for more :-)

This market in India has been dominated by large incumbents, but recent concerns have popped up about the inclusion of harmful ingredients, high sugar content and misleading claims. We, at Spring Marketing Capital, love a situation where feisty, determined founders take on the status quo and build solutions - Troovy is one such brand. Clean, differentiated products with clarity and focus.

We are pumped to partner Troovy in bringing about this change and look forward to building a brand that provides healthy, clean nutrition for the next generation.

Spring partnered the team at Sharrp Ventures | Harsh Mariwala Investment Office for this funding round.
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