"You are what you do, not what you say you'll do" This statement by Carl Jung is super relevant in the context of us investors. When we launch a fund and raise money, we talk and talk and talk. We explain our credentials, we describe our methods, we flaunt our experience, we show off our networks, we amplify our differentiation. But we are eventually what we do. For any investment fund, we are our portfolio.

Spring turns 6 today. And I felt that this is the right time for us to examine our portfolio across our businesses - Spring Fund investing in growth companies, Early Spring Fund investing in early stage brands and Spring Consulting working with mature founder-led companies - and see who we are. So this is us at the dawn of Year 7. A huge shout out to the wonderful founders who have trusted us and chosen to partner Spring Marketing Capital for the most critical part of their growth - brand building.