Our very first investee brand, Purplle will always hold a space close to our hearts. We hence got to have front-row seats to their evolution. From a purely digital marketplace, the brand expanded to build its own private labels in skincare and colour cosmetics, and now to an offline retail presence. With the business growing and changing, the brand also needed an evolution. We partnered with Purplle to rethink the brand identity, keeping the business ambition in mind — and the Purplle consumer at the heart of the brand.

After building themselves as a beauty & personal care e-commerce platform, the next phase for Purplle.com was multi-pronged.

For Purplle, beauty isn’t reserved for a select few. It is everyone’s to enjoy, regardless of age or region or gender. Our audience is confident, individualistic, experimentative, and constantly evolving. They want the freedom to experience the joy of beauty in their own way.

The graphic patterns are derived from our logo “ प “. The simple graphic allows for a limitless number of dynamic patterns which bring in strong brand recall.