Man Matters' mission has been to ‘help men live confidently’. In research, we learnt about why men resist asking for help concerning their hair or overall well-being - some of it is cultural, some of it is societal and the majority of it is ego-driven. Their recent campaign ‘Man Ki Awaaz’ stems from this insight. This campaign captures the internal battles that men face when it comes to seeking help or taking action towards a problem that affects their self-confidence every day. The goal of this campaign is to empower men to overcome the voices in their heads and take action.