When our partners at Masterchow told us about the new Korean noodles they were launching, we knew it had to be through a campaign that didn’t just match the brand’s vibe but also created WOM. As a quirky young brand, extending the brand personality to everything they do is just table stakes. But in true Masterchow style, every move is spicier, saucier and bolder. Presenting the launch of Masterchow's Korean Noodles with the K Chow Loudest Slurp Challenge!