At Spring, we strongly believe that building a corporate brand is as important as building a consumer brand. In fact, over time the best brands are those that have created a strong corporate brand. When we engaged with Leverage Edu to build out their brand story, a big part of our focus was to help them think through the corporate brand narrative. In categories such as education that are fundamental, sensitive and have multiple stakeholders, the need for a clear brand purpose and culture is paramount. This is one of the many initiatives that Akshay Chaturvedi and his team at Leverage Edu are investing in, to build a strong narrative around their purpose of 'building global citizens.'