A first-of-its-kind brand launch designed to unveil the vision of one8 and showcase Agilitas' ambition to build world-class, high-performance sportswear from India for the world.

Spring partnered with Agilitas to conceptualise and bring the one8 brand world to life through an immersive launch experience. From interactive product showcases and a live footwear factory to engaging installations and meaningful interactions with one8 athletes and co-founders, every touchpoint was designed to make the brand's philosophy tangible.