Rebel foods has been a category leader in the food-tech space for many years. While we have known and admired Rebel Foods for many years, we finally partnered them in 2021 to help scale brand Behrouz. Behrouz biryani is the flagship brand in the Behrouz family and has been loved by consumers for many years. With India going through a culnirary revolution and with the emergence of multiple new-age and legacy local brands, Behrouz is looking to redefine the consumer experience and connect with biryani lovers across pallets and regions.