"When building in a digital-led world, it's become increasingly crucial for brands to humanise themselves in order to become part of the conversation. To be able to recognise the pulse of the consumer and their everyday concerns is not optional; the real superpower, however, lies in knowing which trends & themes are truly relevant to your brand. To identify which conversations to insert yourself into, and which ones to sit out -- that's a decision that is crucial to brand-building. Our latest content for Atomberg is a ""dry"" take on a conversation that is still very ""fresh"" in our minds. "