"Brand building in a low involvement category is never easy. Especially when there are large legacy players that have been around for decades. Atomberg is one of the few new age brands that have been able to breakthrough in the fans category with an innovative product proposition and modern design story. We partnered with Atomberg to help them elevate their brand story in India. After many months of discussion and debate, here is our first brand initiative with Atomberg - a TOF campaign that intends to help the brand build salience and get consumers to expect more from their fans."