82°E. A modern self-care brand, born in India, for the world. Rooted in simple, effective and enjoyable self-care. We worked with the co-founders to craft a unique narrative and creative direction that seamlessly bridges the gap between self-care and the series of skin-care products. ‍Feels like home. These three simple words not only brought to life the brand’s philosophy, but also connects with the brand’s unique name inspired by India’s standard meridian.