The LiveLoveLaugh Foundation was founded in 2015 by Deepika Padukone. Arising from her personal journey with anxiety and depression, her core belief is no life should be lost due to mental illness. The brand refresh for The Live Love Laugh Foundation is a project close to our hearts. The challenge before us was to help make the subject of mental illness a more approachable one. The subject demanded to be treated with warmth and sensitivity, to communicate hope.