Building a branded IP

Wakefit’s purpose was to bring the subject of sleep back into the consciousness and conversation of today’s dynamic, young audience. The Sleep Internship was conceptualised with this purpose at its core. The idea was to create a long-term platform for the brand that walked the talk (or in Wakefit’s case, ‘sleep’), and encouraged people to talk about sleep.

A Branded Property Designed For Engagement

1. Virtual Registrations: Launching the registration drive through branded content and a microsite to apply for the internship.
2. Outreach: Identifying the right media who are credible sources to reach our audiences and stir up interest.
3. Video Resume: Receiving video resumes from our applicants telling us why they deserve this amazing internship.
4. Final interviews: Hosting a final selection round. Flying down the shortlisted applicants to be interviewed by a ‘panel of experts’.
5. Tracking Sleep: Monitoring and reporting the sleep facts of our interns getting their 9-hour shut eye.

Over 2500 pieces of content generated

In its first edition, Sleep Internship generated over 2500 pieces of content, created by prospective sleep interns. From video interviews to memes to open letters, the campaign sparked interest (and a flurry of content) from across the globe.

Bringing sleep back into consciousness. And conversation.

Building a branded IP

A Branded Property Designed For Engagement

Over 2500 pieces of content generated

And Wakefit became a core part of sleep conversations

Bringing sleep back into consciousness. And conversation

Atomberg - Building brand moments around trending conversations

Levi's We All Move

Bringing sleep back into consciousness. And conversation.

Building a branded IP

And Wakefit became a core part of sleep conversations

Bringing sleep back into consciousness. And conversation

Atomberg - Building brand moments around trending conversations

Levi's We All Move

Stay up-to-date on all things Spring