The very mention of the word “addiction” paints a picture fraught with stigma in the mind of the listener. People perennially associate “addiction” with choices and approaches that are “bad” for oneself. Caffeine more specifically, evokes contrary feelings. It stands for energy, it stands for waking up, it stands for freshness. It also evokes fears of damage due to overuse, it creates worries around addiction. We decided to take the urgency and the nervous energy of “addiction” and channel it towards self improvement, self betterment and self realisation. M’Caffeine exists to get the consumer addicted to good habits in their personal care journey, through its own addiction to the good caffeine can do.