Kranthi Kumar Panikera has been fondly known as India’s ‘drill man’ for his pursuit of the daring. His most recent feat, however, has put him on the world stage; a new Guinness World Record for stopping 57 electric fans in under 1 minute… with his tongue! So naturally, for Atomberg, India’s #1 BLDC fan brand, the collaboration was one made in heaven. Given the fleeting nature of these moments, timely execution was the key to remaining relevant in the consumer’s mind. So we made sure the buzz keeps going with an entertaining piece of content!