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Nicotex NRT

Nicotex's journey from product to product + platform

Nicotex is the leading name in smoking cessation. Their Nicotine Gums, Lozenges, and Patches have helped smokers across the country take control. We provided the product and stood by them with belief. Now, it’s time to go further walking this journey side by side.
Evolving a product into a platform is key for not just how the product gets delivered, but also how it ends up getting adopted.

Our approach to this evolution

Evolving the brand role from being a solution to being an enabler.

Evolving the brand tone from a believer to an empathetic and trustworthy expert.

The idea was to build an optimistic, encouraging world for quitters. A world rooted in empathy, powered by utility, and brought to life in a simple, seamless app.
Understanding the Smoker

Solving for the core challenge that smokers face while trying to quit i.e. isolation.

Hence, every element in our system is crafted to foster companionship & ensuring users feel supported.
Evolving the design language to reflect the shift from ‘supporter’ to ‘companion’.

Contour of Support

Our visual system features a colour contour around people, symbolizing constant support through the journey. Floral and nature-based elements in a quit-smoking app symbolize growth, renewal, and a fresh start, reinforcing a positive and calming user experience.
Developing an app environment that reflects support & care.

A Dual-Toned Guiding System

The two colours symbolise the brand and the consumer, illustrating them being together through the thick and thin in the journey to quit smoking.

Soft gradients with non-aggressive tones create a gentle and supportive atmosphere, reducing anxiety linked to withdrawal.

A promise that we are a constant in this journey of quitting

Soft & Calming Color Palatte

Pastel tones to reduce visual strain and evoke calmness.
We collaborated with experts to craft a 12-week NRT-based quitting journey. From therapy guidance to expert counselling, and from mood trackers and reminders to daily journals and engaging quizzes.We built a support ecosystem tailored to the quitter’s needs. Nicotex Begin is a bold step toward a smoke-free world and we were proud to help bring it to life.

12-week NRT

Therapy guidance and
expert counselling

Mood trackers and
daily journals

Soft & Calming Color Palatte

PASTEL TONES to reduce visual strain and evoke calmness.
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